In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website. Check your website’s speed anytime using Google’s PageSpeed Insights tool.
As you’ll see shortly, the plugin also handles code tasks behind the scenes. Before you start optimizing pages, there are 3 things to get in place. Not all web applications accurately interpret separators like underscores (_), plus signs (+), or spaces (%20). Search engines also do not understand how to separate words in URLs when they run together without a separator (example.com/optimizefeaturedsnippets/). Instead, use the hyphen character (-) to separate words in a URL.
How you structure your website can help Google and other search engines easily crawl the pages and page content. It tells Google and other search engines what your images are about … Which SEO Anomaly is important because Google now delivers almost as many image-based results as they do text-based results. On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers.
Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages. Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized.
Conducting keyword research
You need to ensure that your page loads under the Google recommendation of two seconds by implementing features such as page caching and lazy loading. Think of on-page SEO as the digital equivalent of ensuring your store is accurately listed in the reference guide and Google as the help kiosk clerk giving recommendations. With the right information, they can lead to additional traffic and sales for your business—without extra marketing spend.
What is a Page Title?
Most internet users don’t read the text on a page word by word. Google considers the search intent behind this query as commercial, not transactional, so it ranks pages with this type of content. Although most on-page SEO guides do not deal with keyword research, it is an essential step when creating new content. Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes.
For new post creation, provide us your primary keyword and the general topic you want to cover. We will verify that the provided keyword is appropriate for informational content and refine the topic accordingly. Of course, we can even help you choose the right target keyword based on in-depth research. Once approved, we will create your new post using our advanced competitor research process. Want to hire a company to perform keyword research to ensure you’re targeting the right phrases?
Optimized images enhance user experience, boost performance, and contribute to better rankings. Alt text should explain the purpose of the image and include relevant keywords where appropriate. For example, instead of “image1.jpg,” use “SEO-testing-dashboard-example.” Avoid keyword stuffing in alt text, as this can reduce its value.
- Because more users are on mobile devices, Google followed the logical path and began prioritizing sites with designs that adapt to mobile screens.
- The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
- For the record, a map pack shows GBPs close to the area relating to your search query (or based on your location).
- Experience focuses on showcasing first-hand or in-depth knowledge about a topic.
Clearscope is an artificial intelligence SEO tool that helps you create content to match search intent. It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. Subsequent header tags can then be used after—H2, H3, and so on. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks.
Many of these elements will not significantly affect your search engine optimization on their own, they will when taken as a collective unit. While it is important to make sure the technical SEO and off-page elements are also optimized, you should not ignore the on-page factors. There are plenty of studies that show how page load and longer loading times leads to more people abandoning the page before it ever loads. When you have links to related content to provide more context or information on a topic, people are likely to click on them to learn more.